Dislocation
It’s not a secret that I’m an unapologetic fan-girl of Australian fashion label Friedrich Gray. After reading about the label in Vogue (Friedrich Gray designer Ben Pollitt had just won the highly acclaimed Woolmark New Designer Award) I was instantly struck by the moody, androgynous collection and immediately sought more information. A local answer to designers like Helmut Lang and Rick Owens, the label encompassed everything I was loving about fashion at a crucial point in my sartorial evolution.
Imagine my delight and surprise when a representative from the label sent me a message early last week to see if I was free to attend the exclusive premiere screening of Friedrich Gray’s first fashion film, Dislocation. The film is an accompaniment to the AW 2010 trans seasonal collection of the same name. Directed by Tim Richardson and starring Emma Balfour and Cameron Peters, the short film allegorises connection amidst solitude. Typically Friedrich Gray, the minimalist cinematography and lack of dialogue poignantly captures the soul of the collection.
I took these images myself at the screening, so I apologise for the very poor quality, especially of the title shot where I managed to move my camera while shooting and cause a strange pattern with the label name.
I was very excited to get an opportunity to meet Pollitt just before the screening, where we discussed his excitement for his upcoming LMFF and RAFW runways and another artistic expression close to my heart, music. Last year Friedrich Gray models stomped down the LMFF runway to Marilyn Manson’s cover of I Put A Spell On You which, as a favourite track of mine, completely blew my mind. This year at his RAFW show he’s taking it to a more industrial place – totally befitting to the Friedrich Gray label.
Disclocation was screened with another highly anticipated short fashion film, City Limits, by cult favourite label Romance Was Born. Directed by Kris Moyes, City Limits accompanies the label’s AW10 collection, Nightmare On Wall Street. It tells the story of a fashion investor who was betrayed by her business partner with violent consequences. Humorous, over-the-top and slightly ridiculous in all the right ways, the film has an American Psycho quality that is sure to appeal to lovers of the quirky label.
Friedrich Gray’s Dislocation collection will be presented at LMFF’s L’Oreal Paris Runway 2 this coming Tuesday. Arguably LMFF’s hottest runway, it is not to be missed.
