Romance Was Born
Known for their outrageous and sometimes even unwearable designs, I was pleasantly surprised by their AW10 collection. Inspired by the hedonistic lifestyle lead by wealthy investors in the 1980s, the range featured American $1 bill embellishment, outrageous shoulders and a wide variety of colours. My favourite piece was the horrendously oversized blazer with the sheer back.

Ellery
Knowing what her customers love, Ellery delivered a collection of signature blazers, beautifully cut dresses, and sweet little shorts. As I commented on twitter during the show – I don’t know who wears little shorts and strappy dresses during winter, but if this is how it goes down in Elleryland then I want to live there.

Friedrich Gray
Moody and minimalist, the AW10 collection for Friedrich Gray was a palette of blacks, blues and greys.  Utilising his famous digital prints, the range consisted of fantastic leggings, bodycon dresses and was peppered with pieces of odd proportions. The highlight was a stunning hand knitted maxi-dress that is, naturally, not a production piece.

ANT!PODiUM
The quirkiness we’ve come to expect from the London based label is back again for AW10. Featuring a combination of wearable casuals and stand-out pieces in unusual prints and textures, the neutral palette was complimented with shades of lolly pink.  I was confused and amused to see several models walking the runway with what appeared to be giant knitted lizards wrapped around their necks.

Arnsdorf
Quintessentially Arnsdorf, this AW10 collection featured a lot of relaxed tailoring and a sweet colour palette with accents of punchy burgundy that I adored.

Gary Bigeni
Featuring beautifully draped and deconstructed dresses and tops, Bigeni’s AW10 collection has sports-luxe vibe. Tapping in to a light palette that feels more spring-summer than autumn-winter, this collection will stay fresh even when the weather goes sour.

Dion Lee
Beautifully cohesive, Lee’s AW10 collection was a spectacle of detailing, with space-age silver embellishments and clever cut-away elements. Just after the runway event Lee was announced the 2010 winner of the prestigious Woolmark Designer Award. Previous winners include designers Friedrich Gray and Romance Was Born, with whom Lee shared the runway.

Therese Rawsthorne
I’ve often found Rawthorne’s work a little too girly for my tastes, but her AW10 collection really resonated with me. Featuring slightly relaxed cuts but still flatteringly feminine, the range is wearable and versatile, with many pieces designed to have an easy transition from work to bar. Another neutral colour pallette – blacks, winter whites and greys peppered with pale blues and beige – signifies a strong trend for AW10 across the board.

March 18th, 2010
LMFF, Runway
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