Sportsgirl AW10 Preview
I was very honoured to be invited by Sportsgirl to attend their AW10 Preview runway show on Monday night in Melbourne’s Docklands.
Ebony and Hayley from Fashion Hayley.
Phoebe from Lady Melbourne and Vanessa from Hallowed Be Thy Name.
I wore a tank from K-Mart, Bandage Skirt from Kookai, Flats from Mollini and Necklaces from Alegorie.
There was a quirky and colourful dance/acrobatic performance to entertain the audience at various periods throughout the show.
It was my first runway as a media representative and a good practise for LMFF which I hope to attend as a media rep in March. Needless to say I had a bit of a struggle trying to tame my camera amidst the colourful and fast-paced conditions, and as a result mostly stuck to photographing the amazing shoes (which suited me fine).
One thing I will say for Sportsgirl is they’re probably the most “on trend” high street retailer in Australia, bringing through runway inspired styles faster than any other chain store that target’s the same demographic. As an accessophile, the highlight of the collection for me was definitely the shoes.
Thanks Sportsgirl.
Responses ( 30 )
Lola shared this comment on Feb 09 10 at 3:26 PMLooked like so much fun! Love your flats, very cute :)
selena shared this comment on Feb 09 10 at 3:27 PMwow, those black ankle boots are WONDERFUL. all the shoes are looking pretty schmick for winter i think!
lucky thing getting to go, you’ll have to share some tips come LMFF time!
xx
Little Black Book shared this comment on Feb 09 10 at 3:39 PMAh its looks amaizng!! Your photography skills are amazing tooo (better than mine for sure)
Can’t wait to finally meet you and Angela (ASAB) at LMFF, maybe if your not busy you can show me around town? :) x
Gaby shared this comment on Feb 09 10 at 4:03 PMYes the shoes! Yes! I want those tan lace up wedges sooooooo much! Though I am not sure if they are the best style for my ‘shapely’ legs haha
unwound floors shared this comment on Feb 09 10 at 5:07 PMI really like your outfit in this. Simple, but stylish, and it works on you beautifully.
Not usually such a huge fan of Sportsgirl (their stock tends to be rather overpriced for pieces that are so trend-based and fall to pieces fairly quickly), but I’m really liking those shoes. Can’t wait for it to be winter again so I can get some boots like them and wear some nice socks with them.
unwound floors shared this comment on Feb 09 10 at 5:08 PMAlso, I just realised who you remind me of: the twins, Emily and Katie, from Skins. I’m weird.
Lisa shared this comment on Feb 09 10 at 5:09 PMOoh exciting, so jealous! Wow, I love every one of those shoes, the socks/ wedges combo and over-the-knee boots especially. Can’t wait til they’re in store.
Love your outfit too :)
Style Seduction shared this comment on Feb 09 10 at 5:43 PMGreat post, loved the catwalk shots. I also think that Forever New has their finger on the pulse when it comes to new fashion and trendsetting for a retail store.
Love the studded shoes!
cottonsocks shared this comment on Feb 09 10 at 7:44 PMi love the grey shaggy jacket over the leopard dress.
i hope its just as nice in real life.
looks like it was heaps of fun!
stompface shared this comment on Feb 09 10 at 8:50 PMWow! How rad. Looks like a fun event.
I am so getting those beige wedges to wear to my engagement party!! Just need to find a dress to go with them now! Weeeeeeeeee
x
zanita shared this comment on Feb 09 10 at 9:25 PMThis looks like fun! I remember doing one of these shows in Sydney a couple years back, so colourful, great music, great atmosphere. I really love sportsgirl, wish they would expand a bit more, so they could be Australias answer to Topshop.
Thanks for your comment on my blog, the support and encouragement I receive is so overwhelming and it drives me to improve – its been unbelievably rewarding!
If you’re ever in Sydney I’d love to shoot a few posts with you – if you’re keen
Zanita x
Flit About shared this comment on Feb 09 10 at 9:28 PMI really like the look of some of those shoes. The black ankle boots and the wedges in particular. Do you know when they hit the shops?
Like your outfit too, btw. Simple and cool, very fresh!
liadanrue shared this comment on Feb 09 10 at 9:47 PMThose tanks from Kmart are awesome. I got myself a couple on Monday…at $15 you can barely go wrong.
Totally coveting one of the feather capes from Sportsgirl atm.
Emma shared this comment on Feb 09 10 at 10:55 PMWill definately be spending my sportsgirl gift card on shoes this winter. Finally more wedges hit australian stores!
-Emma
diamondsinchampagne shared this comment on Feb 09 10 at 11:53 PMOk I am seriously in trouble now! I am lusting after ANOTHER pair of ankle boots, those lace up ones are gorgeous. The shape of the shoes is perfection.
Thanks for posting
x
lovemore shared this comment on Feb 10 10 at 1:28 AMohh wow looked like a great night! the shoes are insane I agree! thanks for sharing miss.
oh also been meaning to ask…want to exchange links??
xxxx Bel
kid shared this comment on Feb 10 10 at 2:45 AMI love all those shoes! but more importantly, I N E E D that black and white clutch. thanks for the little sneak peek preview:-))
Sarah shared this comment on Feb 10 10 at 2:48 AMAwesome photos :)
p.s. even though you wern’t wearing them I have the same Wittner boots :)
lovemore shared this comment on Feb 10 10 at 9:29 AMhey just added you too! and yes the necklace with my dress is SO sass and bide….I wanted to mention that in my post cos that’s exactly what I thought too but I felt bad comparing it in public view haha. But thank you :)
xx Bel
Anita shared this comment on Feb 10 10 at 9:40 AMSportsgirl have finally been getting it right!!
I need those studded boots in my life!
Love your blog :)
Gala shared this comment on Feb 10 10 at 10:16 AMI miss Sportsgirl!
By the way, has anyone told you recently that you are a total fox?!
xo
Michelle shared this comment on Feb 10 10 at 11:34 AMLoving the shoes. What a great collection they having for AW!!
and your blog!!!
http://fashionsmirk.blogspot.com/
michelle
x
Rachel shared this comment on Feb 10 10 at 12:24 PMI can’t believe I’ve never seen your blog before!! How deprived I’ve been. It’s lovely.
Sarah shared this comment on Feb 10 10 at 1:57 PMThankyou so much for your lovely comment on my painting :)
Very sweet!
Mez shared this comment on Feb 10 10 at 3:22 PMlalaLOVE the boots, looking forward to seeing the collection in store.
♥
amie shared this comment on Feb 10 10 at 7:05 PMyou look gorgeous ! what an amazing opportunity :) gosh i hope sportsgirl shoes are as beautiful IRL (and of high quality) as they look on the runway!
adele shared this comment on Feb 10 10 at 9:57 PMgreat photos, i think you did just fine covering the event and came up with some very good shots! i’m always a bit iffy on sportsgirl, some of their pieces are okay but the rest just look so (stupid word, hate to use it but) awfully mainstream. still, interesting show, and i had no idea they did such cool shoes. i’m gonna get me some of those grey wedges quick smart.
you all look stunning, and i especially love hayley’s outfit, so cute! i hope you had fun.
Sushi shared this comment on Feb 11 10 at 9:18 PMWow looks like such fun! I cannot WAIT until I move to Melb in March :D Hopefully one day I’ll be invited to things like this too x Sushi
Sam Twin Cat shared this comment on Feb 22 10 at 4:26 PMOh man, Sportsgirl is going to be the death of my wallet this season. Totally in love with their wedge boots and the thigh high ones too. xo
